There are few people who know the real Alex Ferguson. Those who do have contributed to this unique insight into the inner most secrets of Ferguson's life and career. Many stories are being told for the very first time, some of the classics are being rekindled to produce a full picture of what the man and his methods were really like Ferguson's friends, colleagues, associates, those who have played for him and worked for him at both Aberdeen and Manchester United, helped fashion him or rather he has fashioned them, have been interviewed for this book, Chairmen, agents, players, the game's administrators, the media - written press, radio and TV personalities, have all contributed some fascinating anecdotes. Fittingly this in-depth study is a tribute to a genuine G.O.A.T. as both friend and foe alike have a common bond of admiration for Sir Alex's success. With more than 50 exclusive interviews together they paint a portrait of what makes the longest serving manager in Manchester United's history tick. It's a virtual Who's Who of football. Anyone who is anyone in the game has been more than willing to provide thoughts, views and personal stories about the greatest ever legend in management. The life and times of Ferguson through the eyes of the people he has encountered throughout his fascinating and highly successful career - a more comprehensive insight than even Ferguson might provide himself!