In today’s revolutionary market the classic sales model is both out of date and dangerous. Often it seems like you don’t just have to run tokeep up, you have to continually sprint, market and discount. That’s exhausting, but – there is another way. The best and most successful Organisations don’t follow this chaotic strategy: they slow down and design world class solutions that optimize sales for the long term. This is the approach we call ‘Slow Selling’. www.slow-selling.org Effective selling has never been easy, but now it's harder than ever. This more stringent world calls for much simpler and more customer focused sales tools and processes, and 'Slow Selling' delivers exactly that. Hyrum Smith, Co-Founder and former CEO of Franklin Covey Working relentlessly to deliver the very finest service has led to a consistent and continual growth in sales. It is this exact approach that is advocated and explained in the 'Slow Selling' process. I thoroughly recommend this book!' Jay Wright, CEO Virgin Wines Sellers need to act in a slower, more considered and sophisticated way: they need to add value to the buyer at every step. This is exactly the message and tools delivered by ‘Slow Selling’. Grant Leboff, Bestselling author of ‘Sticky Marketing’  "Slow Selling is a breath of fresh air. Today's traditional sales approaches are broken, outdated and obsolete. Guy and Brendan offer a breakthrough approach that if implemented will revolutionize how selling should be done in the 21st century. I highly recommend this book. David M. R. Covey, CEO of SMCOV & co-author of Trap Tales?