Adam Jabłoński is Associate Professor and Head of the Scientific Institute of Management at WSB University in Poznań, Faculty in Chorzów, Poland. He is Vice President of the Board of the consulting company OTTIMA plus Ltd., Katowice and President of the Association Southern Railway Cluster, Katowice, which supports development in railway transport and innovation transfer. Working as a management consultant since 1997, his experience and expertise has grown through his contact with a number of leading companies in Poland and abroad. He is the author of a variety of studies and business analyses on strategic performance management, value-based management, the Balanced Scorecard and business model design. Marek Jabłoński is Associate Professor and Head of the Scientific Institute of Entrepreneurship and Innovation at WSB University in Poznań, Faculty in Chorzów, Poland. He is President of the Board of the consulting company OTTIMA plus Ltd., Katowice and Vice President of the Association Southern Railway Cluster, Katowice, which supports development in railway transport and innovation transfer. Working as a management consultant since 1997, his experience and expertise has grown through his contact with a number of leading companies in Poland and abroad. He is the author of a variety of studies and business analyses on business models, value-based management, performance management, value creation and project management.