Katarzyna Bachnik, PhD, is an expert with 15 years of experience in management, innovation and design thinking, international marketing and corporate social responsibility. She has worked as a lecturer, a trainer and an editor and she is an author of several publications and expertise papers in the aforementioned areas. Now she serves as Associate Professor and Research Fellow at Hult International Business School, Cambridge, MA. Magdalena Kaźmierczak, PhD, is an Associate Professor in Quality Management Department, Institute of Management at the Poznań University of Economics and Business (PUEB). Her research interests include corporate social responsibility, sustainability and standardized management systems. Magdalena Rojek-Nowosielska, PhD, is an Associate Professor in the Strategic Management Department at the Wroclaw University of Economics and Business. She is a member of Technical Committee for Social Responsibility in Polish Committee for Standardization, Editorial assistant of Research Papers of Wroclaw University of Economics, EBEN Poland, PTPS (Polish Society for Social Policy. Magdalena Stefańska, PhD, is an Associate Professor, Head of Strategic Management Department, Institute of Management at Poznań University of Economics and Business (PUEB), Poland. Her areas of interest are corporate social responsibility, sustainability and sustainable development. Justyna Szumniak-Samolej, PhD, is an Assistant Professor at Department of Management Theory, Warsaw School of Economics (SGH), Poland. She works as a researcher, trainer, lecturer and conference speaker. Her key research areas are management in the new economy, corporate social responsibility, social media and innovative business models.