Last minute shopping?

Business & Economics Books:

Social Marketing

Format

Hardback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Social Marketing by Michael T. Ewing
Unavailable
Sorry, this product is not currently available to order

Description

American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the "how" and "why" of this growing trend in marketing. Social Marketing brings you an overview of recent global developments in social marketing, a study comparing the effectiveness of a CRM program with that of "ambush" advertising, a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities, a wary look at the "darker side" of globalisation and liberalization, and more!
Release date Australia
August 5th, 2002
Country of Publication
United States
Imprint
Routledge Member of the Taylor and Francis Group
Pages
104
Dimensions
156x216x13
ISBN-13
9780789017161
Product ID
2533885

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...