Social media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media.
It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles.
Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.
Susan Grantham is an Adjunct Fellow with the Centre for Social and Cultural Research at Griffith University. Her research focuses on the use of social media in public relations, investigating reputation management, crisis communication, and legal and ethical consequences with a focus on these evolving professions within government and pseudo government environments. She has more than 15 years' professional experience working for and with government in strategic communications, crisis management and social media engagement.
Mark Pearson is Professor of Journalism and Social Media at Griffith University and is a journalism and media law educator, blogger and author. He has written or edited eleven books, including six editions of Australia's leading journalism law text The Journalist's Guide to Media Law (with Mark Polden, 2019), Blogging and Tweeting Without Getting Sued (2012), and Mindful Journalism and News Ethics in the Digital Era (with Shelton A. Gunaratne and Sugath Senarath, 2015).