The use of mobile handheld terminals is raised at tremendous rate in recent years. Today's mobile phones offer a wide range of services e.g. text and multimedia messages, Internet, email, audio and video. These devices can perform functions as radio, audio and video player in addition to mobile phones. It seems that the TV is the only missing application from the mobile phones. DVB-H is the broadcast standard that deliver digital television to mobile handheld devices using IPDC technology. IPDC takes the idea of broadcasting further and makes it possible to broadcast any kind of digital content to the mobile handsets. This broadcast and mobile convergence also imposed limitations as the consumer's handheld devices have different potential and capabilities. To receive the broadcast services to this range of devices, there must be a common software platform that allows the execution of software applications from different vendors in an effective way. The aim of this work is to investigate the demands and constraints for the software platform of mobile TV, propose the possible solutions for them and to develop prototype software architecture of mobile TV.