Sometimes It's More Than Black & White is a collection of Bill Sutton's SportsBusiness Journal columns known simply as, 'Sutton Impact'. With over a decade worth of columns, Sutton has provided insight on topics and lessons regarding owners, leaders, managers, entry-level employees and students aspiring to enter the sport and entertainment business. The lessons from his experience working in the industry for over 40 years has been described as 'catalysts' in changing the way the industry learns and develops. While the scenarios that inspired these columns may have changed over time, the intent to help transform the thinking inside the industry or to provide alternative ways of conducting business, has remained the same. All proceeds from this book will be donated to funding opportunities for future graduate students in the Sport and Entertainment Business MBA/MS Program at the University of South Florida.