State Agency Public Relations

The Public Information Model Evolves

By:

Carol Madere

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Paperback / softback

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Description

The Public Information Model Evolves details the public relations efforts of a government agency, which began as the typical public information model as described by Grunig & Hunt in 1984, but, in some respects, is evolving toward a relationship management model, which includes dialogue and trust-building. This evolution is being brought about by public policy advocacy, litigation, more assertive publics and those in the agency itself who want to be part of a more responsive system.

Release date Australia

August 26th, 2009

Author

Carol Madere

Audience

General (US: Trade)

Pages

168

Dimensions

152x229x10

ISBN-13

9783639190991

Product ID

3214899

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