This book is a collection of 9 BlissPoints. They are unique marketing concepts that the author has developed over the past 22 years of marketing for Hi-Tech Start-ups and Fortune 500 organizations. These BlissPoints have enable him to see things differently, no matter the situation. They are examples where he has stolen the show and literally moved the spotlight away from the traditional and focused it on the unusual or the unique. Each point is a different area where he has found success by emotionally connecting to his audience and by doing things a little differently. The author believes in going against traditional thinking and exploiting things that others have missed. So, here's his challenge to you: "Look for the value and overcome the fears that keep you from stepping out on stage, whatever that stage may be. Go ahead! Steal the show."