If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. These storytelling tactics and techniques will help you: Leave magical first impressions Become your clients' #1 trusted advisor Communicate the value you're bringing to the table Overcome any sales resistance Inspire, motivate, and positively influence anyone around you Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.