Strategic Assessment of the Lufthansa Group's Introduction of Eurowings and Its Associated New Strategy

By:

Erik Somssich

Format:

Paperback

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Description

Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The purpose of this assignment was to analyse the Lufthansa Group's new strategy, evaluate the opportunities and the weaknesses of this concept, and to develop further recommendations for action.

Release date Australia

May 30th, 2017

Author

Erik Somssich

Audience

General (US: Trade)

Illustrations

Illustrations, black and white

Imprint

Grin Publishing

Publisher

Grin Publishing

Dimensions

148x210x2

ISBN-13

9783668426542

Product ID

26902349

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