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Strategic Equity Partnerships in Professional Football by Tobias Duffner
Strategic Equity Partnerships in Professional Football by Tobias Duffner
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Strategic Equity Partnerships in Professional Football

Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
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Description

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

Author Biography:

Tobias Duffner is a former professional football player. Beside his sports career, he successfully graduated in sports management and holds an MBA from Liverpool John Moores University (in cooperation with the ECBM in London) as management student of the year 2014. In summer 2020 he aims to work as a management consultant.
Release date Australia
July 29th, 2020
Audience
  • Professional & Vocational
Edition
1st ed. 2020
Illustrations
31 Illustrations, black and white; XXVIII, 353 p. 31 illus.
Pages
353
ISBN-13
9783658313005
Product ID
33603334

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