Business & Economics Books:

Strategic Management

Format

Hardback

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Strategic Management by Fred R. David
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Description

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In todayâ s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

Table of Contents

PART 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management
PART 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
PART 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
PART 5: Key Strategic Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
PART 6: Strategic Management Case Analysis

Release date Australia
January 26th, 2010
Author
Country of Publication
United States
Edition
United States ed of 13th revised ed
Illustrations
col. Illustrations, col. maps
Imprint
Prentice Hall
Pages
704
Dimensions
216x276x28
ISBN-13
9780136120988
Product ID
3833086

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