Texts in this area have tended to be tactical in approach, offering prescriptive tools to would-be operations managers. This text concentrates on the strategic role and importance of production/operations, enabling the firm to be competitive in global markets. The first chapter, on strategic issues, provides a framework for the rest of the book. Human resource management and new product development are given chapters of their own, and the chapter on manufacturing strategy provides a discussion of key areas. Numerous figures and tables throughout help to simplify and clarify the text.