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Strategic Manufacturing Competitive Advantage

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Strategic Manufacturing Competitive Advantage

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Paperback

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Strategic Manufacturing Competitive Advantage by Steve Brown
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Description

Texts in this area have tended to be tactical in approach, offering prescriptive tools to would-be operations managers. This text concentrates on the strategic role and importance of production/operations, enabling the firm to be competitive in global markets. The first chapter, on strategic issues, provides a framework for the rest of the book. Human resource management and new product development are given chapters of their own, and the chapter on manufacturing strategy provides a discussion of key areas. Numerous figures and tables throughout help to simplify and clarify the text.
Release date Australia
March 4th, 1996
Author
Country of Publication
United States
Imprint
Financial TImes Prentice Hall
Pages
384
Dimensions
174x234x16
ISBN-13
9780131845084
Product ID
3099609

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