Strategic Reinvention in Popular Culture

The Encore Impulse

By:

Richard Pfefferman

Format:

Hardback

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Description

Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

Author Biography:

Richard Pfefferman is former Dean of Curriculum at Los Angeles Valley College, USA.

Release date Australia

December 11th, 2013

Author

Richard Pfefferman

Pages

244

Audience

Professional & Vocational

Illustrations

13 Illustrations, black and white; XIII, 244 p. 13 illus.

Dimensions

140x216x19

ISBN-13

9781137373182

Product ID

21692430

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