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Strategies for High-Tech Firms by P.M. Rao
Strategies for High-Tech Firms by P.M. Rao
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Strategies for High-Tech Firms

Marketing, Economic, and Legal Issues
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Description

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Author Biography:

P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA. Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.
Release date Australia
February 8th, 2013
Audience
  • Professional & Vocational
Pages
248
Dimensions
174x246x20
ISBN-13
9780765617989
Product ID
20947925

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