Strategy and the Business Landscape

By:

Pankaj Ghemawat

Format:

Paperback / softback

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Description

An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.

Release date Australia

March 10th, 2017

Author

Pankaj Ghemawat

Audience

General (US: Trade)

Pages

194

Dimensions

189x246x10

ISBN-13

9781542852920

Product ID

37473143

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