Strategy Plain and Simple’s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow. With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success. He sets out a plain, simple, 3-step process: Understand your market – how to forecast demand and supply. Gain competitive advantage – how to target the strategic gap and bridge it. Managing business risk – how to balance risk and opportunity. Read it in 60 minutes, follow the three steps and transform your business prospects.