StreetSmart Marketing

By:

Jeff Slutsky

Format:

Hardback

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Around 13-25 June using International Courier

Description

Presented here is a 'how-to guide' to low-cost, effective marketing for small businesses and franchises. It shows how to out-think the competition without out-spending them, and includes case histories of successful low-cost publicity campaigns that make for lively reading. There is a wealth of tips on how to get press coverage without paying for it, increase sales through 'grass-roots' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local radio, television, newspaper, or outdoor advertising deals.

Author Biography:

Jeff Slutsky is the author of StreetSmart Marketing, published by Wiley.

Release date Australia

August 9th, 1989

Author

Jeff Slutsky

Audiences

Professional & Vocational
Technical / Manuals

Pages

241

Dimensions

160x235x25

ISBN-13

9780471618836

Product ID

3083500

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