Dr Wojciech Piotrowicz is a member of the Faculty of Management, University of Oxford at Saїd Business School and Wolfson College.  He has a PhD from Brunel University, a Masters Degree in Economics from the Univerity of Gdańsk and a Post-Graduate diploma in Learning and Teaching in Higher Education (University of Oxford), His research is related to supply chain management, information systems, IT/BP outsourcing, performance measurement and evaluation, with a focus on retail and emerging markets. At Oxford University he teaches Technology and Operations Management and supervises EEM and MBA projects. Wojciech has considerable experience of large international research projects within both the public and private sectors, working with organisations such as Intel, BAE Systems, the European Commission and the Polish government. He is a recipient of “Outstanding and Highly Commended” paper awards from the Emerald Literati Network for Excellence. Dr Richard Cuthbertson is a Senior Research Fellow at the Saїd Business School, University of Oxford, UK. He focuses on developing effective value chains through the strategic use of information, performance measurement and benchmarking. He has worked with leading European and international companies. He was a member of the Global Commerce Initiative Scorecard committee, aimed at introducing standards in supply chain processes and information exchange for the global consumer goods industry, and works with other trade and government organisations.