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Sustainable Fashion: Consumer Awareness and Education on Hardback
Sustainable Fashion: Consumer Awareness and Education on Hardback
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Sustainable Fashion: Consumer Awareness and Education

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Description

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

Author Biography:

Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.
Release date Australia
July 5th, 2018
Audience
  • Postgraduate, Research & Scholarly
Contributor
  • Edited by Subramanian Senthilkannan Muthu
Edition
1st ed. 2019
Illustrations
23 Illustrations, color; 4 Illustrations, black and white; VII, 75 p. 27 illus., 23 illus. in color.
Pages
75
ISBN-13
9789811312618
Product ID
28116475

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