In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Through a meticulous examination of existing literature, the book identifies gaps and opportunities for future research in sustainable marketing. It proposes research questions and objectives that will be addressed through empirical studies on sustainable marketing practices in different industries. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Author Biography:
Reason Masengu is a highly experienced Senior Lecturer of Business Management at Middle East College in Muscat, Oman, with over 7 years of experience in higher education. He specializes in Global Marketing, Marketing Management, Digital Marketing, and related courses. Dr. Masengu holds a Ph.D. in Business Management (Marketing strategy), North West University, South Africa, a Master of Commerce in Marketing Strategy, Midlands State University, Zimbabwe, and a Bachelor of Technology Hons in International Marketing, Chinhoyi University of Technology, Zimbabwe. He has obtained certifications in marketing, brand strategy, and data analytics from prestigious institutions such as the Chartered Institute of Marketing and Google. Dr. Masengu is a Fellow of the Chartered Institute of Marketing, Certified Practicing Marketer, Australia Marketing Institute and Senior Manager Member -Marketers Association of Zimbabwe. He holds various positions including International Faculty Advisor, reviewer for the IEOM Society, and other international accredited journals. His research interests include digital marketing, financial inclusion, marketing research, business management, sustainable marketing, and technology adoption, logistics and supply chain management. With international exposure in administering research grants, he contributes significantly to the fields of marketing, logistics, and supply management through his dedicated research endeavours in Oman.
Benson Ruzive is a PhD student with University of Kwa-Zulu Natal a South African university. He is currently employed by Modern College of Business Science one of the leading institutions of Higher Education in Middle East as a lecturer in the Department of Business and Economics. He has worked for both the private sector and public institutions over the last 30 years. He is a supply chain management expert, with over 25 years experience in both the private and public sectors, apart from lecturing public procurement at undergraduate level.
