Sustainable Marketing Systems

By:

Djavlonbek Kadirov

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Paperback / softback

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Description

From the perspective of the original systems thinking, the existing conceptualisations of marketing systems seem to be inadequate. The author reviews a number of marketing systems conceptualisations and develops an alternative framework for investigating meanings in marketing systems. The interpretive study of the hybrid car marketing system demonstrates that this system represents the complex locus of meaning flows. This investigation sets an alternative foundation for re-defining the fundamental problems of macromarketing. The analysis should be especially useful to macromarketers, market system designers, and public policy makers.

Release date Australia

March 2nd, 2010

Author

Djavlonbek Kadirov

Audience

General (US: Trade)

Pages

212

Dimensions

152x229x12

ISBN-13

9783639237108

Product ID

6384181

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Sustainable Marketing Systems

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