Technology drives the future we create. But are we steering that technology in directions that create that future in the best way, for the most people?In her new book "Tech Humanist," Kate O'Neill examines the intent, goals and avenues through which people create and distribute technology, and the amplifying effects technology has on the values the organizations that deploy it.O'Neill defines a new model of business leader - the "tech humanist" - as developing honest assessments of organizational goals that move far beyond traditional P&L statements, and peer deeper into the consequences of everyday human experience design within our increasingly tech-driven culture.It's the idea of using purpose as a strategy - defining organizational meaning, consequences and outcomes to align both business and human objectives - to spur making the world better by making the technology better. And it's a role that needs to emerge as quickly and spread as completely as the new technologies it aims to harness for the common good, for both businesses and humans alike.