Non-Fiction Books:

Technology Licensing

Corporate Strategies for Maximizing Value
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
$400.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks

Buy Now, Pay Later with:

4 payments of $100.25 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 1-11 July using International Courier

Description

This book explains how and where licensing fits into a corporation's organizational structure and include basics on how to set up and run a licensing department. It shows how to establish policies and guidelines for licensing technology and provides advice on acquiring the best deal in a given circumstance. The book consider include quality control, market share, revenue-generation, and other key issues.

Author Biography:

About the editors RUSSELL L. PARR, CFA, ASA, is a Senior Vice President of AUSConsultants, where he assesses the value of intellectual propertyand advises his clients about the investment value of patents,trademarks, and copyrights. A sampling of his clients includesAT&T, Battelle, Pfizer, Silicon Graphics, TRW, and Exide Corp.He is the author of Intellectual Property: Licensing and JointVenture Profit Strategies and three other books, and publisher ofLicensing Economics Review. Mr. Parr holds an MBA and a BS inelectrical engineering and is working toward a PhD in internationalbusiness strategies. PATRICK H. SULLIVAN, PhD, is a founding partner in the ICM Group, aconsulting company focused on extracting value from intellectualcapital. He also develops business, financial, and technologystrategies for technology-based enterprises and values intellectualassets for business and management use. A sampling of his clientsincludes Dow Chemical, Xerox, NASA, General Motors, the Universityof Chicago, and Stanford University. He is also affiliated with Law& Economics Consulting Group, an expert testimony firm. Dr.Sullivan has an undergraduate degree in engineering, a master's inR&D management, and a doctorate in business administration.
Release date Australia
September 4th, 1996
Audience
  • Professional & Vocational
Contributors
  • Edited by Patrick H. Sullivan
  • Edited by Russell L. Parr
Pages
320
Dimensions
162x242x26
ISBN-13
9780471130819
Product ID
3093315

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...