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The 30 Day MBA in International Business

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The 30 Day MBA in International Business

Your Fast Track Guide to Business Success
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Description

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. The 30 Day MBA in International Business covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well as an online list of sources to keep you informed on all the key business issues. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.

Author Biography:

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both Kogan Page).
Release date Australia
January 3rd, 2016
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Country of Publication
United Kingdom
Edition
2nd Revised edition
Imprint
Kogan Page Ltd
Pages
352
Publisher
Kogan Page Ltd
Dimensions
154x235x19
ISBN-13
9780749475420
Product ID
23153230

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