THE A-Z of FANDOM

Harness the Power of Fans to Make World-Changing Brands.

By:

Matt Hart

Format:

Paperback / softback

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Description

FORGET CUSTOMERS, THINK FANS.A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global leaders; from American Idol, BBC and Cisco to Spotify, Unicef and Warner Music. Itʼs for business and brand owners seeking advantage through harnessing the power of fans; combining purpose, creativity and sustainability to change your world and ours."Matt is responsible for putting fans back at the heart of Sony Music"Ged Doherty, Chairman of the BPI and BRIT Awards, Co-Founder of Raindog Films, Former Chairman & CEO of Sony Music UK.

Release date Australia

June 29th, 2020

Author

Matt Hart

Audience

General (US: Trade)

Pages

Dimensions

127x203x6

ISBN-13

9781646333158

Product ID

33946208

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