50 Cent, born Curtis James Jackson III, is an award-winning rapper, entrepreneur, actor and producer from Queens, New York. Recognised as one of the most talented and prolific music artists of his time, the Grammy Award winner rose to fame with his record-shattering debut album, Get Rich or Die Tryin' and has since sold more than 30 million albums worldwide. The exceptional businessman serves as CEO of G-Unit Records, which he founded in 2003 and has since signed a host of multi-platinum artists. In 2005, he founded G-Unit Film & Television, Inc. which has produced a wide variety of content across numerous platforms and sold a myriad of shows to various networks. He currently has the critically-acclaimed #1 show on Starz, "Power," in which he not only co-stars but also serves as executive producer and director. Jackson continues to dominate the charts with hits like the recently released "Still Think I'm Nothing", and he is continuously recording new music. A true entrepreneur, his brand encompasses a broad spectrum of businesses including: footwear and apparel, fragrance, video games, publishing, headphones, Le Chemin du Roi champagne, vodka, health drinks, Casper mattresses, Genies avatars and supplements.