The Activist Leader

Name: The Activist Leader
SKU: 35795318
Price: 34.99 AUD
Availability: InStock

A New Mindset for Doing Business

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Paperback / softback

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Description

If you want to be a successful leader in today’s business world, you need to think like an activist. If you want to be a successful leader in today’s business world, you need to think like an activist. This urgent and essential book shows how to do just that. The Activist Leader argues that the world needs a new kind of business leader, one that thinks differently about their role in today’s challenges. From climate change to inequality, the major crises facing society have become critical issues for business, and the world expects companies to step up. This is a pragmatic book. Jon Miller and Lucy Parker show what it takes to do business in these challenging times, taking a close look at companies such as Apple, Mastercard, Nestle, Maersk, JP Morgan Chase and Walmart. Most people feel powerless when they look at the problems facing the world – but if you’re a leader in a big business, you’re not powerless. Whether you’re a top executive or earlier in your working life, this book shows that thinking like an activist can have a transformative impact – for yourself, for your businesses, and for broader society.

Author Biography:

Lucy Parker is a former BBC documentary maker. She moved into business as a coach to executives on strategic communications. Today she is well-known as a top corporate advisor. In government, she led the UK Prime Minister's Taskforce on Talent and Enterprise. Jon Miller left an award-winning career in advertising to help businesses play a more positive role in society. He's worked with top companies - including Apple, Coca-Cola, HSBC, Nike and Unilever - and on many of the toughest challenges - such as palm oil, plastics, data privacy, and climate. He is the founder of Open For Business, a coalition of 40 companies campaigning for LGBT+ rights in countries where hostile to LGBT+ people.

Release date Australia

January 19th, 2023

Author

Pages

400

Audience

General (US: Trade)

Dimensions

153x234x29

ISBN-13

9780008567521

Product ID

35795318

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