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The African Origins of Rhetoric

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The African Origins of Rhetoric

Format

Hardback

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The African Origins of Rhetoric by Cecil Blake
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Description

Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.

Author Biography

Cecil Blake is Chair of the Africana Studies Department at the University of Pittsburgh. He is the author or editor of many books, including Handbook of Intercultural Communication, Through the Prism of African Nationalism, and Intercultural Communication: Roots and Routes.
Release date Australia
July 14th, 2009
Author
Country of Publication
United Kingdom
Imprint
Routledge
Pages
140
Dimensions
152x229x13
ISBN-13
9780415997713
Product ID
3036185

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