The Age of Conversation 2: Why Don't They Get It?

Name: The Age of Conversation 2: Why Don't They Get It?
SKU: 2906548
Price: 63.99 AUD
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Paperback / softback

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Description

This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.

Release date Australia

February 25th, 2009

Author

Audience

General (US: Trade)

Illustrations

black & white illustrations

Pages

272

Dimensions

210x280x14

ISBN-13

9780615264202

Product ID

2906548

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