David Asch produced robust, Enterprise Software-as-a-Service, cloud-based products in all his managerial positions throughout a storied 36-year career, he introduced Agile philosophy and methodologies to each of his companies, enabling his teams to meet their goals. Asch currently owns and operates 10xPrinciples, a management/organizational consulting company, that helps technology companies navigate the transition from startup to mid-stage. During this time of rapid growth and change, teams typically find that the "wearing many hats" behavior from their startup days is no longer the best approach to honoring commitments. Asch helps these companies weave Agile practices into the fabric of their cultures.