From the bestselling author of Enchantment, a no-nonsense guide to becoming a social media superstar. Whether you're promoting a business, a product, or yourself, the art of social media is crucial. In this definitive guide, Guy Kawasaki, former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking and tumbling, teams up with Canva colleague Peg Fitzpatrick to reveal over 100 practical tips, tricks and insights that have driven their success. They present a ground-up strategy to guide you through building your foundation, amassing your digital assets, going to market, optimizing your profile, and effectively integrating social media and blogging. For beginners overwhelmed by choice to seasoned professionals, The Art of Social Media is full of tactics that have been proven to work. Or as Guy puts it, "Great Stuff, No Fluff."