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The Art of the Pitch on Hardback by Peter Coughter
The Art of the Pitch on Hardback by Peter Coughter
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The Art of the Pitch

Persuasion and Presentation Skills that Win Business
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Hardback
$59.99
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Description

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Author Biography:

Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.
Release date Australia
January 12th, 2012
Audience
  • Professional & Vocational
Illustrations
XI, 240 p.
Pages
240
Dimensions
155x235x22
ISBN-13
9780230120518
Product ID
10422280

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