Business & Economics Books:

The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

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Paperback / softback
$45.99
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Description

Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors' weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries' seemingly overwhelming forces. Now, it's time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Author Biography:

Becky Sheetz-Runkle is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women.
Release date Australia
July 16th, 2014
Audience
  • Professional & Vocational
Country of Publication
United States
Imprint
Amacom
Pages
240
Publisher
HarperCollins Focus
Dimensions
230x160x20
ISBN-13
9780814433812
Product ID
21877433

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