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Business Model Book, The by Adam Bock
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Business Model Book, The

Design, build and adapt business ideas that drive business growth
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Description

Business models are the beating heart of your firm's value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context.  

Author Biography:

Adam Bock is a research academic, serial entrepreneur, and professional financier and venture consultant. As an academic, he has studied business models globally, from the US and UK to Russia and India, and has published highly cited articles about business models, including the first large-scale global study of business model innovation. As Senior Lecturer in Entrepreneurship at The University of Edinburgh, he teaches and has taught courses on business models to hundreds of international students across every field of study. Adam has given invited lectures on business models at top global Business School as well as Academy of Management, the most prestigious management scholarship conference.
Release date Australia
November 30th, 2017
Author
Audience
  • Professional & Vocational
Pages
296
Dimensions
134x214x16
ISBN-13
9781292135700
Product ID
26250801

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