Non-Fiction Books:

The Cadillac Story

The Postwar Years
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
$150.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks

Buy Now, Pay Later with:

4 payments of $37.75 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 27 Jun - 9 Jul using International Courier

Description

The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself- which, as much as any industry, drove America's growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill. In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac's struggle to survive in a furiously competitive-and suddenly international-automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.

Author Biography:

Thomas E. Bonsall is the author, most recently, of Disaster in Dearborn: The Story of the Edsel (Stanford, 2002) and More Than They Promised: The Studebaker Story (Stanford, 2000) Earlier books of his have won the Cugnot Award of the Society of Automotive Historians and the McKean Cup of the Antique Automobile Club of America.
Release date Australia
November 19th, 2003
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
240
Dimensions
184x260x22
ISBN-13
9780804749428
Product ID
6297808

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...