Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key conceptsincluding targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote effortsand a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.
Table of Contents
Contents * 1. Precinct Analysis * 2. The Campaign Team * 3. The Campaign Brochure * 4. The Volunteer Organization * 5. Fund-Raising * 6. Lawn Signs * 7. Targeting Voters * 8. Media * 9. The Candidate * 10. The Issue-Based Campaign * 11. Getting Out the Vote * 12. The Campaign Flowchart * 13. After the Ball * Appendix: Conducting a Precinct Analysis
Catherine Shaw served twelve years (three terms) as Mayor of Ashland, Oregon, and is currently the Chief of Staff for Oregon State Representative Dr. Alan Bates. She has nearly two decades of campaign management experience and has taught campaign courses at Yale University, the University of California, and Southern Oregon University.