The Circuit of Mass Communication

Name: The Circuit of Mass Communication
SKU: 2582518
Price: 202.99 AUD
Availability: InStock

Media Strategies, Representation and Audience Reception in the AIDS Crisis

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Paperback / softback

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Description

This work examines the process of interaction between the media and the social world. Using detailed analysis of the struggle over representation during the AIDS crisis, the four authors reveal the power of the media to influence public opinion, and the complex interaction between coverage and audience responses. They examine: the promotional strategies of interest groups; the production of media coverage; the meanings promoted by the media; and the impact on policy, culture and society.

Release date Australia

January 29th, 1998

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

256

Dimensions

156x234x13

ISBN-13

9780803977037

Product ID

2582518

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