The Clock That Had No Hands and Nineteen Other Essays About Advertising

By:

Herbert Kaufman

Format:

Paperback / softback

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Description

Herbert Kaufman was an advertising executive, leading the Herbert Kaufman Advertising firm, located in Manhattan. Prior to it, he was a partner at Du Fine/Kaufman. His emphasis was on smaller businesses, particularly in graphic arts and printing. In this particular work, he offers several stories about his experiences in advertising, offering insight for marketing, advertising and general business executives. In addition to his expertise in traditional advertising, Kaufman served in the US Navy's publication office during World War II.

Release date Australia

August 30th, 2018

Author

Herbert Kaufman

Audience

General (US: Trade)

Pages

128

Dimensions

127x203x7

ISBN-13

9781633916401

Product ID

28472921

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