The Copywriter's Handbook (4th Edition)

A Step-By-Step Guide to Writing Copy that Sells

By:

Robert Bly

Format:

Paperback / softback

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Description

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: * 8 headlines that work - and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling

Author Biography:

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

Release date Australia

April 7th, 2020

Author

Robert Bly

Pages

496

Audience

General (US: Trade)

Dimensions

130x210x50

ISBN-13

9781250238016

Product ID

33262591

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