What sets the most sought after catchers apart from the rest? Sure, it is impressive to block well and have a quality pop time. It is always a bonus if you can also produce at the plate. However, the true measure of a catcher lies in that which cannot be measured: the intangibles. Scouts often use the term "Impact" when they refer to a true catching prospect. What they are looking for is someone who can get the most out of their pitchers psychologically. They are looking for a Crash Davis. If you are serious about maximizing your career as a catcher, then this is the book for you. This book contains the essential knowledge and skills that top catchers understand intuitively. It is a concise treatise that outlines key research from Albert Bandura and Robert "Bob" Rosenthal. After reading this book, you will have a working model on how to help each pitcher get and stay in the Zone. You will also have a concrete game plan on how to make sure that each of your pitchers go out and compete like cocky pricks. In short, you will have the Crash Davis Effect.