Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' - from airline pilots, world-famous sportsmen and hedge fund investors to serial killers, politicians and poker players. Lehrer's goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Author Biography

Jonah Lehrer is editor-at-large for Seed magazine and the author of Proust Was a Neuroscientist, which the New York Times Book Review called 'precocious and engaging'. The Los Angeles Times Book Review said it 'marks the arrival of an important new thinker, who finds in the science and the arts wonder and beauty, and with equal confidence says wise and fresh things about both'.A graduate of Columbia University and a Rhodes Scholar at Oxford University, Lehrer has worked in the lab of Nobel Prize-winning neuroscientist Eric Kandel and has written for the New Yorker, Boston Globe, Washington Post, NPR and New Scientist, and writes a highly regarded blog, The Frontal Cortex - http://scienceblogs.com/cortex/