ARNOLDO HAX is the Alfred P. Sloan Professor of Management at the Sloan School of Management of the Massachusetts Institute of Technology. He has wide consulting experience, working with companies such as Merck, EDS, Saturn, Coca-Cola, Digital Equipment Corporation, Motorola, General Motors, Citibank, Prime Computer, Searle Analog Devices, Westinghouse Electric, Unilever, 3M, and Brown Boveri. DEAN WILDE is the founder and Chairman of Dean & Company - a strategy consulting and investment firm that focuses upon industries in transition. Previously he was a Director and member of the Board of Directors at Mercer Management Consulting and Executive Vice President of Strategic Planning Associates.