The Design Agenda

Name: The Design Agenda
SKU: 2469748
Price: 321.99 AUD
Availability: InStock

A Guide to Successful Design Management

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Hardback

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Description

UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book:draws on the best methods to provide practical guidance on effective design managementcontains a unique resource guide to enable further study and researchcontains contemporary examples to illustrate the value of well managed designIn combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.

Author Biography:

About the authors Rachel Cooper is a Senior Research Fellow and Head of the Research Unit at University College Salford. She was trained as a Graphic Designer and has worked as a Design Consultant and Lecturer in Design and Design Management for a number of years. She has also undertaken research for the DTI in developing programmes and curriculum in Design Management. Mike Press is a Principal Lecturer in Design Management in the Design School at Staffordshire University. He was formerly a Research Consultant for local government on economic development and innovation. He has developed degree and post-graduate courses in design management for both business and design students.

Release date Australia

January 30th, 1995

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

304

Dimensions

158x236x24

ISBN-13

9780471941064

Product ID

2469748

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