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The Design Imperative on Hardback by Steven Chen
The Design Imperative on Hardback by Steven Chen
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The Design Imperative

The Art and Science of Design Management
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Description

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

Author Biography:

Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the Journal of Product Innovation Management and the Journal of Business Research.
Release date Australia
June 7th, 2018
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2019
Illustrations
6 Illustrations, black and white; IX, 233 p. 6 illus.
Pages
233
ISBN-13
9783319785677
Product ID
27682107

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