Non-Fiction Books:

The Economics of the Multichannel Video Program Distribution Industry

A Special Issue of the journal of Media Economics
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Paperback / softback
$57.99
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Description

This special issue focuses on Multichannel Video Program Distribution (MVPD) market issues and concerns. The first article strategically groups management theory and clusters analysis to empirically identify a number of different MVPD programmer strategic groups. The second article utilizes historical Government Accounting Office data set and counts models to examine the factors effecting cable operators' local television station 1989 carriage decisions - a period in which the FCC had no "must-carry" rules in place. The third article utilizes diffusion theory and discriminant analysis to dissect the key factors determining whether consumers become early adopters of digital cable. The fourth article covers the basic economic and technological assumptions underlying cable operators' attempts to use their digital platforms to deliver "on demand" video services.
Release date Australia
July 1st, 2002
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Contributor
  • Edited by Michael O. Wirth
Pages
78
Dimensions
152x229x4
ISBN-13
9780805896534
Product ID
6872818

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