The Emotional Shopper: Assessing the Effectiveness of Retail Therapy examines the question to what extent retail therapy really works. The monograph reviews the extant literature on shopping behavior and emotions, and adopts a tripartite approach to provide a more systematic and holistic treatment of this subject. The author assesses whether retail therapy works according to three perspectives: (1) motivational, (2) behavioral, and (3) emotional. Shopping is seen as a hedonic experience that triggers a variety of emotions. The incidence (or lack) of these specific emotions when consumers shop is examined. The Emotional Shopper: Assessing the Effectiveness of Retail Therapy first reviews some conceptual foundations of the notion of retail therapy, including its definition and scope as well as the scales that researchers have developed to measure it. Next, it delves into the three aforementioned perspectives, assessing the effectiveness of retail therapy from each perspective by discussing and analyzing relevant work that has adopted the particular perspective.
Finally, the author concludes with a general discussion of the main findings as well as some questions and directions for future research.
Choose a destination to see accurate shipping times, delivery options, pricing and product availability.
Afterpay logo
Shop now. Pay later. Always interest‑free.
Swing through the checkout with Afterpay.Get your order now, pay in four fortnightly payments.
Afterpay offers simple payment plans for online shoppers, instantly at checkout.Buy what you want today, pay for it over time. Interest free, with no additional fees if you pay on
time.
1
Select Afterpay as your payment method
Use your existing payment card
2
Complete your checkout in seconds
No long forms, instant approval
3
Get your items just as fast as always
Your order ships straight away
4
Pay over four payments, interest free
Enjoy now, pay later
How it works
Simply select Afterpay as your payment method in the checkout or when picking up your items from the Mighty Ape distribution centre,
and enter your details at Afterpay to complete your order
Your payment schedule will be shown in the checkout, and emailed to you
If you are a new Afterpay customer, the first payment will be made at the time of purchase, with
remaining payments over the next 6 weeks
Once you have been an Afterpay customer for 6 weeks, on subsequent orders you may be eligible to
make your first payment in 14 days, with final payment in 8 weeks
If you need to return your items for a refund, the payment plan can be cancelled
If you fail to make a payment, you will be charged a late payment fee of $10 with a further $7
fee added 7 days later if the payment is still unpaid