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The Forever Fandom of Harry Potter by Marianne Martens
The Forever Fandom of Harry Potter by Marianne Martens
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The Forever Fandom of Harry Potter

Balancing Fan Agency and Corporate Control
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Description

Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.
Release date Australia
June 27th, 2019
Pages
75
Audience
  • Professional & Vocational
Illustrations
Worked examples or Exercises; 9 Line drawings, black and white
Dimensions
130x178x8
ISBN-13
9781108469883
Product ID
30464948

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